I was reading an article this morning about how to market blog posts or Facebook updates to the needs of the reader to make them keep reading. The author’s point was that by identifying the psychological motivations of their reader and writing the headlines to target those motivations, an author can convert a higher percentage of blog grazers into actual readers.
The Foundation of Motivation
The Foundation of Motivation
The Foundation of Motivation
I was reading an article this morning about how to market blog posts or Facebook updates to the needs of the reader to make them keep reading. The author’s point was that by identifying the psychological motivations of their reader and writing the headlines to target those motivations, an author can convert a higher percentage of blog grazers into actual readers.