From Science to the Streets – Motivating a Prospect to Buy
patrickvanhorne.substack.com
I posted an article last week that highlighted Abraham Maslow’s theory of motivation. The problem with theory is that it isn’t always clear how that translates to real world application. Lately, I’ve been following the Presidential debate and listening to the candidate’s plans to secure our energy independence, so let’s use the example of a company providing green energy as an example of how this theory can be applied to real-life interactions. How could a sales consultant use an understanding of motivation to improve their ability to sell? By talking to prospects about what interests
From Science to the Streets – Motivating a Prospect to Buy
From Science to the Streets – Motivating a…
From Science to the Streets – Motivating a Prospect to Buy
I posted an article last week that highlighted Abraham Maslow’s theory of motivation. The problem with theory is that it isn’t always clear how that translates to real world application. Lately, I’ve been following the Presidential debate and listening to the candidate’s plans to secure our energy independence, so let’s use the example of a company providing green energy as an example of how this theory can be applied to real-life interactions. How could a sales consultant use an understanding of motivation to improve their ability to sell? By talking to prospects about what interests